The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - UX / UI

Autonomous Broadcast Network

Agency R/GA / New York

Client ShotTracker/KeeMotion
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Annual ID

OS_UX18016G

About the Work

ShotTracker®, the provider of automatic real-time performance data for basketball teams, and Keemotion®, the leader in automated video production, came together to power the 80th National Association of Intercollegiate Athletics (NAIA) Division I Men’s National Championship Basketball Tournament, serving automatic real-time analytics and high definition video to coaches, players and fans alike. The technology was used in 31 games over the course of the six-day tournament, and was the first time unmanned technology was used in a tournament to gather player analytics and video. The insight behind these technologies, and ultimately this event, is that players and teams improve with more data about their performance, and fans crave sports related content. The challenge for smaller college conferences, high schools and travel teams is the cost and resources required to gather advanced analytics and video. These technologies open that capability to teams and tournaments at every level of play.