The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branding / Identity System
Annual ID
OS_DE19100M
About the Work
In September 2018, on the site of the long derelict art-deco Savoy Cinema in Hackney, a brand new multi-arts space opened its doors. It’s mission; to bring this community together to create, dance, listen, talk, and play on a scale like never before. It’s name was EartH. The new identity was rolled out across everything from flyers to branded merchandise, digital and social communications and practical applications like the restaurant menu. So we took inspiration from EartH itself - an idea grew out of the very floor plans of this amazing space. From these we created simple typographic grid formations that would become an ownable design language. And, in that original spirit of innovation and collaboration, is even starting to take on a life of its own - informed by data to react to the very people that visit and the things they do when they get to EartH.
2019 Awards
Total Points: 2
Merit
Credits
Agency
72andSunny / Amsterdam
Client / Brand
Village Underground / London
Animator
Dave Renton
Chief Creative Officer
Carlo Cavallone
Stuart Harkness
Chief Design Officer
Richard Harrington
Chief Marketing Officer
Nic Owen
Auro Foxcroft
Composer
Leonidas Diamantis
Product Manager
Amelie Snyers
Abi Findlay
Account Team
Marie Henaff
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