The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

Strings Attached

Agency Happy F&B / Gothenburg

Client The Torsten and Wanja Söderberg Prize / The Röhsska Museum

Category

Editorial / Books

Annual ID

OS_DE19114M

About the Work

Established in 1994, The Torsten and Wanja Söderberg Prize is conferred annually on a Nordic designer or craftsperson. In addition to the prize money (one million Swedish kronor), the winner is granted an exhibition at the Röhsska Museum in Gothenburg. A comprehensive catalogue, reflecting the artist’s life and work, is created for the exhibit. 2018’s laureate is Icelandic designer Brynjar Sigurðarson, whose work is rooted in the fundamentals of Iceland’s heritage—nature, fishing and storytelling. Taking traditional roping methods out of their original environment and applying them to his design, Sigurðarson has created a new visual expression. The catalogue is almost impossible to open without a sharp tool. The inspiration came from the laureate himself, whose intricate use of coloured ropes and knots brings ancient Icelandic crafts into the present. Four different cover photos, all taken by Brynjar himself, provide a close-up of Iceland’s dramatic landscape.

2019 Awards

Total Points: 2

Merit

Credits

Agency

Happy F&B / Gothenburg

Designer

Anna Ahnborg

Writer

Douglas Reid

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