The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Design

Dunkin'

Agency Jones Knowles Ritchie / New York

Client Dunkin' Brands
BACK TO RESULTS

Annual ID

OS_DE19116M

About the Work

To help launch the next chapter for Dunkin’ as it goes on a first name basis with America, we worked with Dunkin’ to create the new visual identity, as well as develop brand-voice, store experiences, social media content, and strategic platforms for seasonal and new-to-world innovations. We asked ourselves: although we had permission to change Dunkin', why would we? The association with Pink, Orange and bubbly typography is over 40 years old. The new unapologetic identity proudly captures the nostalgia of the brand, amplifying it for the present day to meet the needs of today’s on-the-go consumers.