The One Show

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2019 One Show - Design

Sip Safe

Agency VMLY&R / Melbourne

Client Monash University

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Category

Innovation in Design

Annual ID

OS_DE19226M

About the Work

4,500 Australians have their drink spiked every year - with 40% leading to sexual assault. As a caretaker of young people Monash University set a brief to educate and make their students and the community more aware of drink safety. The Sip Safe wristband was created to fit seamlessly into a youth environment and with a recognisable test design, simply wearing the Sip Safe wristband provides a visual deterrent to any potential drink spiker. The wristband is functionally a strip of PH neutral paper that’s been treated with chemical reagents in two specific areas. Simply put a drop of your drink onto two spots on the wristband and in a short moment it will react to the presence of one of two drugs used in drink spiking - specifically ketamine and GHB. The product has been prototyped, refined, launched, rolled out at scale and is available for commercial purchase.

2019 Awards

Total Points: 2

Merit

Credits

Agency

VMLY&R / Melbourne

Art Director

Kieran Moroney

Chief Creative Officer

Paul Nagy

Executive Creative Director

Jake Barrow

Executive Producer

Sheridan Wadelton

Programmer

Michael Zaporozhets

Creative Team

Aaron Pepper

Account Team

Matt Hunt
Thom Wilson

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