The One Show
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Lamp 2
Agency Rethink / Toronto + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Category
Short Form Video / Single
Annual ID
OS_BE19053M
About the Work
20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones. The solution was to re-use something iconic to the brand to deliver this message. "Lamp 2" revisits "Lamp" from 2002 and tells the rest of the story of a lamp, sadly discarded on a rainy curb. This time, the lamp is found by a girl. She takes it home and gives it a new life. As the viewer finds themselves actually happy for the lamp, the same Swedish man from the original 2002 spot steps in to tell us that we're not crazy to care about the lamp after all - because reusing things is better.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Rethink / Toronto
Production Company
Scouts Honour / Toronto
Fort York VFX / Toronto
Rooster Editorial / Toronto
Mit Out Sound / Toronto
Vapor RMW / Toronto
Art Director
Joel Holtby
Creative Director
Mike Dubrick
Joel Holtby
Aaron Starkman
Ian Grais
Chris Staples
Director
Mark Zibert
Director of Photography
Todd Martin
Editor
Marc Langley
Strategist
Sean McDonald
Stacy Ross
Writer
Mike Dubrick
Creative Team
Ernie Mordak
Eric Whipp
Account Team
Caleb Goodman
Marie Lunny
Sarah Riedlinger
Becky Rudson
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