The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Blizzard Store

Agency Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Client Franquincias Panamenas
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Annual ID

OS_BE19081M

About the Work

Since its launch, the Blizzard had claimed to be the creamiest of ice creams. To prove it, Dairy Queen created an in-store ritual: serving Blizzards upside down with the promise of a spill-free experience. To revive the Blizzard’s trademark, we built a whole store upside down, an experience that brought the brand’s proposal to the next level, engaging customers in an original and impactful way. We constructed in a legendary way a Dairy Queen stand completely upside down. The structure was built from the ceiling down (rather than from the ground up). We then hired a professional acrobat who was suspended from the ceiling and posed as a Dairy Queen employee handing out Blizzards. We chose one of the biggest shopping malls and the first place where a Dairy Queen store were place it to create and iconic experience, we were back to basics in legendary way.