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The Unknown Platform
Agency hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
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Category
Innovation in Branded Entertainment
Annual ID
OS_BE19099M
About the Work
We aimed at creating the biggest phenomenon for the centenary celebrations in Finland. The objective was to attract 700 000 spectators for the movie in a country of just 5,4 million people. The Unknown Soldier movie broke all box office records. In a country of 5,4 million people it sold over a million tickets and became the most watched Finnish film in over 50 years and the most watched film in the country for 20 years, beating Star Wars’ and Bond movies. In order to stay within its production budget and to generate more visibility for the movie, the new Unknown Soldier launched an exceptional branded content platform for brands in Finland. We turned the world upside down. Normally brands use movies to help market their products. We made brands market the movie, turning it into a phenomenon and then creating a bigger impact for their involvement.
2019 Awards
Total Points: 2
Merit
Credits
Agency
hasan & partners / Helsinki
Production Company
Elokuvaosakeyhtiö Suomi 2017 / Helsinki
SF Studios / Helsinki
Arilyn / Helsinki
Post Production Company
Post Control / Helsinki
Media Distribution Company
Mediatoimisto Voitto / Helsinki
Designer
Otso Kähönen
Mats Havia
Director
Aku Louhimies
Editor
Benjamin Mercer
Photographer
Mika Orasmaa
Social Media Manager
Vivian Nieminen
Noora Kirjavainen
User Experience Designer
Turo van Liere
Creative Team
Eka Ruola
Jutta Hopp
Jarkko Talonpoika
Anu Niemonen
Juha-Pekka Kontulahti
Toni Marttila
Maija Sarpakangas
Piipa Pirhonen
Outi Karppanen
Jenni Niskanen
Account Team
Jutta Casén
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