The One Show
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Category
Digital & Online / Banners & Pop-ups
Annual ID
OS_DI19070M
About the Work
There is nothing that ties bonds together like music. So when a recent study from the University of Glasgow confirmed that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs. For the Munich Animal Shelter, we teamed up with the popular music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes.
2019 Awards
Total Points: 2
Merit
Credits
Agency
SERVICEPLAN GROUP / Munich
Serviceplan Campaign X / Munich
Serviceplan Campaign / Munich
Digital Agency
plan.net technology / Munich
Datamints / Penzberg
Client / Brand
Spotify GmbH / Hamburg
Production Company
Neverest / Munich
Media Distribution Company
Plan.Net Media / Munich
Plan.Net Media Zweite Media / Munich
Art Director
Michael Lux
Chief Creative Officer
Alexander Schill
Creative Director
Luitgard Hagl
Editor
Janine Meyer
Petra Scherer
Executive Creative Director
Matthias Harbeck
Group Creative Director
Hans-Peter Sporer
Writer
Kornelia Szatko
Leon Morelli
Account Team
Konstanze Kliesch
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