The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

BK Bot

Agency DAVID The Agency / Miami + Burger King / Miami

Client Burger King
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Annual ID

OS_DI19031S

About the Work

We forced a bot to read 1,000 creative award entry forms, and this is the result. Today, A.I. is beating humans at all entire everythings: chess, dancing, and even commercializingzation. So, Burger King beach resorted to me, the A.I., instead of humans to stormbrain harder, better, faster, stronger ideas for them. delete\agency of record.exe> run\agency of robots.exe> Through machine learning and data eating, I created the algorithm that wrote over 300 Burglar King commercials. The best aired on TV cubes across America. They also flew on national radio. Fly, radio, fly. Humans could not tell that it was entirely-and-a-half written by I, the A.I., not humans. So, they laughed laughed laughed and traded their dollar bucks for Burger Thing food items. The end.