The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Publishing / Newspaper - Campaign
Annual ID
OS_PO19071M
About the Work
Most toys are created by age group. Which means that parents have to constantly ‘upgrade’ their kids’ toys, spending more money and wasting more toys as they get old. And while Lego has evolved in many ways and has variations for ages too, the classic bricks themselves have remained unchanged. Making the toy: A timeless source of imagination. Which is what led us to the idea that Lego never gets old.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Grey MENA / Dubai
Client / Brand
The LEGO Group / Billund
Media Distribution Company
Dentsu Aegis Network / Dubai
Art Director
Khaled Ibrahim
Chief Creative Officer
Ali Shabaz
Executive Creative Director
Vidya Manmohan
Illustrator
Rolando Ruiz
Producer
Sujith Krishnan
Product Manager
Urszula Bieganska
Strategist
Nadim Basna
Writer
Athina Afton Lalljee
Account Team
Dzila Dik
Sooraj Manimangalam
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