The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Collateral / Posters - Single
Annual ID
OS_PO19083M
About the Work
Under increased competition from a new ketchup brand in Canada, Heinz wanted to make a statement that only the world’s number one ketchup could make. Only Heinz ketchup is known for being so thick that you have to flip the bottle over and shake it to get it out. So only Heinz could deliver a meaningful message by flipping and shaking their iconic logo.
2019 Awards
Total Points: 2
Merit
Credits
Agency
TAXI / Toronto
Client / Brand
Kraft Heinz / Toronto
Production Company
Grassroots Advertising / Toronto
Art Director
Chris Walker
Digital Artist
Andrew O'Driscoll
Executive Creative Director
Alexis Bronstorph
Kelsey Horne
Writer
Pete MacInnis
Account Team
Joyce Ho
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