The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Out-of-Home / Experiential & Installations - Single
Annual ID
OS_PO19117M
About the Work
Since 1935, Tréca has been promoting the art of sleeping well, inspired by a long tradition of mattress craftsmanship and French know-how. “While looking at paintings hanging on the walls, we often forget to raise our head. And yet, true masterpieces hover right above us without noticing them.” It is from that thought that The Ceilings as seen by Tréca was born and became the house’s communication platfrom, featuring the brand’s iconic mattress under the most beautiful Parisian ceilings such as The Museum of National Archives or the Hôtel de Lauzun. For a week, the brand continued its series and invited people to discover the Palais Garnier from new perspectives. During a visit at the Opera, the visitors had the opportunity to land on Tréca’s mattresses and admire every detail of the Grand Foyer ceiling. A new way to test mattresses and to admire art.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Sid Lee Paris / Paris
Art Director
Romain Lehur
Creative Director
Stephane Soussan
Director
Robin Guittat
Executive Creative Director
Sylvain Thirache
Executive Producer
Thomas Laget
Photographer
Robin Guittat
Producer
Julia Flusin
Baptiste Gibert
Writer
Kim Froissant
Related Awards
