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Category
Craft / Photography
Annual ID
OS_PO19053G
About the Work
After launching the delivery service more than a year ago, the brand speaks out for the very first time to promote this service. This series of pictures depicts buildings and stormy skies seen through windows soaked in the rain, which gives a pictorial aspect to the composition. The shot places us from the point of view of the consumer. It is based on a strong insight : when it rains, there’s nothing like staying at home and getting a McDonald’s delivery. Facing this situation, the McDelivery service becomes an evidence for the spectator.
2019 Awards
Total Points: 25
Gold Pencil
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Art Director
Olivier Mularski
Chief Creative Officer
Benjamin Marchal
Faustin Claverie
Photographer
Roberto Badin
Writer
David Philip
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