The One Show
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Category
Craft / Photography
Annual ID
OS_PO19149M
About the Work
Cultural Background To show adidas’ effort and commitment to women in sports, we launched Here to Create Change, a campaign around the original creator of change: tennis legend Billie Jean King. Execution Each execution pays homage to her life, career and the actual change Billie Jean King has created by tirelessly fighting for women’s equal rights in sports. The campaign itself also was proof of change in its own medium, by making a 74-year-old woman the star of adidas. In a world that usually only features women below the age of 25, it really is change that’s much needed.
2019 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Chiat\Day / New York
Client / Brand
Adidas / Herzogenaurach
Post Production Company
DMB Media / London
Frisan / London
Gloss / Los Angeles
Art Director
Angelo Maia
Lukas Bruhn
Chief Creative Officer
Chris Beresford-Hill
Chief Marketing Officer
Eva Barrett
Executive Creative Director
Julia Neumann
Amy Ferguson
Al Merry
Executive Producer
Carlota Ruiz de Velasco
Photographer
Nadia Lee Cohen
Producer
John Doris
Jessica Fiore
Sean Riojas
Strategist
Michael Obermeyer
Writer
Ricardo Franco
Hana Ovcina
Account Team
Emily Zale
Isabella Dahlke
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