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Category
Craft / Use of Digital Technology
Annual ID
OS_PO19159M
About the Work
2018 marked the 100-year anniversary of women obtaining the vote in the UK. In celebration, a mass participation event was staged, PROCESSIONS, whereby tens of thousands of women marched through the streets of UK cities. As a proud partner, NatWest honoured the struggles of the suffrage movement by bringing original campaigners Emmeline Pankhurst and Millicent Fawcett back to life and present at the event. Strategically placing them on digital billboards along the routes and across location‐targeted social channels so that the heroines were shown to be waving and applauding those taking part in the march, in a show of support.
2019 Awards
Total Points: 2
Merit
Credits
Agency
M&C Saatchi / London
Post Production Company
Coffee& TV / London
Chief Creative Officer
Justin Tindall
Director
Gareth Williams
Director of Photography
Stuart Luck
Executive Creative Director
Matt Lee
Producer
Ashley Nadj
Strategist
Sophie Lean
Creative Team
Danny Jones
Jordan Morris
Account Team
Mark Newnes
Tabby Powell - Tuck
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