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2019 One Show - Social Media

The Uncensored Playlist

Agency DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Client Reporters without Borders
BACK TO RESULTS

Annual ID

OS_SM19002G

About the Work

While in the worlds most censored countries many news websites and blogs are blocked by oppressive governments, music streaming platforms such as Spotify, Deezer and Apple Music are freely accessible. We used this online loophole to evade censorship. Turning 5 acclaimed journalists from 5 repressed countries into music artists. Their censored articles were turned into lyrics and then uploaded onto music streaming platforms as uncensored pop songs. On the 12th of March: World Day Against Cyber Censorship all the songs came together as The Uncensored Playlist. The playlist sparked a global conversation about censorship with 300+ news stories and 680+ million people reached to date. But most importantly, our songs became hits in the places where the articles had once been forbidden: peaking at #7 in the Vietnamese iTunes chart in its very first week. Encouraging globally recognized names such as Amazon to support our message.