The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Social Channel
Annual ID
OS_SM19005B
About the Work
Certain dogs have their own Instagram accounts. And thousands of followers, who give them their undivided attention. But if so many people can be passionate about one dog, why couldn’t they love an identical one up for adoption? We took photos and created stories about homeless dogs, as if they were influencers. Then posted them on the Instagram accounts of dogs of the same breed with thousands of followers. Their followers then liked, liked and liked this content, as usual. Before finding out that their attention was actually going to a shelter dog, who they could adopt on agirpourladoption.fr through a simple link.
2019 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
CLM BBDO / Boulogne Billancourt
Music / Sound Production Company
La Maison / Paris
Art Director
Théophile Robaglia
Editor
Pierre Deshayes
Executive Creative Director
Matthieu Elkaim
Benjamin Dessagne
Stephane Santana
Producer
Grégoire Coloumbel
Social Media Manager
Auriane Desplanches
Eleonore Berthier-Milot
Jules Sednaoui
Sound Designer
Jean-Marc Nebout
Writer
Joseph Rozier
Account Team
Mélanie Marchand
Marion Quesada
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