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A President Tweets
Agency The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Category
Social Channel
Annual ID
OS_SM19033M
About the Work
This campaign for the John F. Kennedy Presidential Library reminds the world that the words of an president count. In recent years, the way the American president speaks to the world has changed. Words that used to uplift us have become more divisive. So, to reassure a new generation that America has not lost its way, we gave former president John F. Kennedy’s inspiring words new life by tweeting his words. Not just on Twitter, but in newspapers — defending the freedom of the press. On barges circling the Statue of Liberty — welcoming immigrants to our country. And even in the “failing” New York Times — reminding the administration that no power is above scrutiny.
2019 Awards
Total Points: 2
Merit
Credits
Agency
The Martin Agency / Richmond, VA
Client / Brand
John F. Kennedy Presidential Library / Boston, MA
Post Production Company
Running with Scissors / Richmond, VA
Art Director
Ty Harper
Chief Creative Officer
Karen Costello
Designer
Christian Leaf
Josh Corliss
Executive Creative Director
Jerry Hoak
Producer
Jenny Schoenerr
Strategist
Cecelia Parrish
Writer
Raymond McKinney
Creative Team
Melissa Aspero Wiseman
Account Team
Alice Isner
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