The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Social Media

Walls for Good

Agency Wunderman / Seattle

Client Low Income Housing Institute

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Category

Social Post / Single

Annual ID

OS_SM19037M

About the Work

The debate over border wall funding has dominated conversation in the U.S., even resulting in the longest government shutdown in the nation’s history. We took over the lively debate with a single controversial tweet from Vicente Fox, former President of Mexico, announcing that he would reverse course and help pay for walls. The tweet directed people on both sides of the debate to the “Walls for Good” Gofundme page where they could donate to the construction of low-cost, temporary housing for the homeless. Every dollar donated proved that we could make a difference when we put our differences aside.

2019 Awards

Total Points: 2

Merit

Credits

Agency

Wunderman Seattle / SEATTLE

Art Director

Melissa Pennington

Chief Creative Officer

Craig Evans

Executive Producer

O'Ryan Brody

Producer

Sara Stifler

Writer

Evan Peterson

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