The One Show
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Category
Social Post / Campaign
Annual ID
OS_SM19040M
About the Work
In France every 33 hours a LGBTQ+ person is assaulted. To alert public opinion on the urgency of the situation we decided to leverage celebrities by having them share on their social platforms testimonies of real assaults. On December 18, 70 French celebrities shared on their social platforms testimonies of assaults against LGBT people using the first person singular along with the hashtag #TheirStoryMyStory. Immediately, their fans and medias related their assaults. The next day, in a music video they all featured in, the celebrities revealed that those stories weren't their own but those of LGBT people who had been assaulted. The hashtag #TheirStoryMyStory launched a movement on twitter allowing victims to express themselves without fear of reprisal. . TVs & radios relayed the stories and media pressure enabled LGBT organisations to be received by 2 french ministers.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Fred & Farid / Paris
Client / Brand
Urgence Homophobie / Paris
Production Company
Cousines & Dépendances / Paris
Art Director
Anthony Bober
Chief Creative Officer
Frederic Raillard
Farid Mokart
Creative Director
Etienne Renaux
Julien-Pierre Mallet
Director
Benoît Pétré
Executive Creative Director
Olivier Lefebvre
Executive Producer
Marie Etchegoyen
Yann Girard
Music Supervisor
Patxi Garat
Photographer
Clément Duquenne
Social Media Manager
Anthony Bober
Writer
Anthony Bober
Account Team
Marine Dufour
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