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Category
Social Post / Real-time Response
Annual ID
OS_SM19011B
About the Work
On the 27th of June 2017, a major storm hit Istanbul and damaged many cars parked outside. In June 2018, when authorities warned citizens that a new hailstorm had been coming, people took “serious” precautions, like covering cars with carpets. So this was a great opportunity for IKEA to create a disruptive product displays which fits the brand’s tone of voice. IKEA parked cars covered with carpets on them and released an Instagram post which become the most popular topic during the storm. While all posts weretting 2-3K likes, a single activation got nearly 100K likes and 4.000 comments.
2019 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
TBWA\ISTANBUL / Istanbul
Chief Creative Officer
Ilkay Gurpinar
Creative Director
Arkın Kahyaoğlu
Producer
Evrim Saracoglu
Nevra Aydin
Creative Team
Esma Suna Erdoğan
Erdem Güler
Bilgin Aydın
Ece Aktürk
Ecem Yurdagül
Account Team
Ela Bilgisel
Burçin Birim
Yekta Elvin Öncel
Ayça Demirbaş
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