The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Livestream
Annual ID
OS_SM19049M
About the Work
Ninjago—one of LEGO’s most successful franchises—already had countless toys, a TV show, video games, books, magazines, and a feature-length film. But millions of kids around the world still wanted more content featuring the much-loved ninjas and dragons. So we created a stop-motion LEGO livestream that let fans see what their favorite characters get up to when not appearing on their show. The Dragon Cam ran 24/7 on YouTube and gave kids an innovative “behind the scenes” viewing experience. Anything could happen, and any moment could be inspiration for play.
2019 Awards
Total Points: 2
Merit
Credits
Digital Agency
R/GA / New York
Client / Brand
LEGO Systems / Enfield
Production Company
Atomic Kids / Milford
Creative Director
Marie Ronn
Executive Creative Director
David DeCheser, Isaac Silverglate
Producer
Matt VanDzura, LanJin Harris
Stephen Barrante, Jodee Caruso, Benjamin Miller, Tom Roseski, Alex Kobbs
Strategist
Allie Walker, Akua Harris
Creative Team
Chris Parker, James Schumacher, Simon Gibson, Dan White, Megan Plevy, Woohyun Lim
Account Team
Russell Parrish, Craig Goldstein
Claudia Kelley, Jessica Posco, Megan Hall, Michael McNally
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