The One Show
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Category
Social Engagement / User-Generated Content
Annual ID
OS_SM19015S
About the Work
#WomenRewriteWomen, a campaign launched by El Tiempo, the biggest newspaper in Colombia, in order to make visible the fact that gender discrimination is still present, even in the news, and fight it with a direct invitation that was sent through our newspaper and twitter account to all the female journalists of the country, so that every woman could join this initiative and start changing this reality by rewriting all those headlines that never should have been published. On the International Women's Day, El Tiempo, published an open invitation to all the female journalists around the country: To choose a sexist headline from any media and rewrite it from their own point of view. A few weeks later, we created a special edition of our newspaper dedicated entirely to women and also turned these new headlines into print ads.
2019 Awards
Total Points: 15
Silver Pencil
Credits
Agency
MullenLowe SSP3 / Bogotá
Art Director
Oscar Peña
Diego López
Chief Creative Officer
Carlos Rodríguez
Creative Director
Diego Muñoz
Juan Prieto
Editor
Jonhatan Bolivar
Sound Designer
Camilo Medina
Writer
David Meneses
Juan Castaño
Account Team
Francisco Samper
Juan Garcia
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