The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2019 One Show - Social Media

We Believe

Agency GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Client Gillette (P&G)
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Annual ID

OS_SM19017G

About the Work

Having spent decades championing “The Best a Man Can Get”, the preeminent male grooming brand felt it was its duty to propose a new standard for what that means in 2019. Against the backdrop of today’s news and on the 30th anniversary of the launch of the iconic campaign, Gillette asked “Is this the best a man can get”? It acknowledged that the way men look and feel is as important as ever, but the way men act is critical. That’s why Gillette committed to support the men who take action not just for themselves, but because the boys watching today will be the men of tomorrow.