The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Social Engagement / Stunts & Activations
Annual ID
OS_SM19074M
About the Work
We asked Canadians to trade their Bitcoins for buckets of fried chicken. And they did. Using humour, real-time social engagement, innovative technology, and the digital currency everyone is talking about, the Bitcoin Bucket connected KFC with Canadians like never before. Proving that when you join a real and relevant conversation with your consumer, the results can be astounding. Even on a tiny budget.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Grip Limited / Toronto
Art Director
Ninet Moon
Chief Creative Officer
Randy Stein
Scott Dube
Creative Director
Dane Boaz
Juan Torres
Designer
Will Parks
Digital Artist
Jody Wagner
Producer
Nicole Black
Social Media Manager
Jacquie Kostuk
Marina Glavan
Account Team
John Miller
Jessica Tran
Terry Kuan
Related Awards
