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Category
Social Engagement / Stunts & Activations
Annual ID
OS_SM19069M
About the Work
Snickers is not an official World Cup sponsor. Even so, it wanted to use the event, and the sport itself, to increase its sales and brand affinity. But FIFA is really strict about brands taking advantage of its main event. The concept “You’re not yourself when you’re hungry” is widely known, but rarely executed in real life. And never at a live event. And that's what we did – we put a big Brazilian celebrity, the former World Cup champion, Ronaldo, to cheer on Brazil’s most hated rival, Argentina, at a pre-World Cup friendly match. We would only reveal that it was a stunt when the mass media campaign got launched 24 hours later.
2019 Awards
Total Points: 2
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Raw Áudio / São Paulo
Sentimental Filme / São Paulo
Art Director
Henrique Del Lama
Chief Creative Officer
Luiz Sanches
Creative Director
Andre Gola
Keka Morelle
Marcelo Nogueira
Pernil .
Director
Marcello Lima
Executive Creative Director
Bruno Prosperi
Writer
Fernando Duarte
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