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2019 One Show - Social Media

Whopper Neutrality

Agency DAVID The Agency / Miami + Burger King / Miami

Client Burger King
BACK TO RESULTS

Annual ID

OS_SM19065M

About the Work

Prove out Whopper love through a topical subject. The repeal of Net Neutrality was a hot button topic in the US. It was decision made by the FCC (Federal Communication Committee) that granted Internet Service Providers the power to control speeds and data on the Internet, having the ability discriminate or charge differently by user, content, website, platform or application. The biggest problem was that the issue was really complex, and most people didn’t understand the consequences of the repeal. But what do people understand? A Whopper. We used the relatable process of ordering a Whopper to make an otherwise unrelatable and complicated subject suddenly easy to understand. By dramatizing what could happen if net neutrality were repealed through a demonstration of fast and slow lane Whoppers, we made the subject clearer and more taught the country what net neutrality in fact means to their lives.