The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft / Use of Visuals
Annual ID
OS_SM19029S
About the Work
People often cannot comprehend the tremendous feat these Paralympians overcome and what it takes to even reach the podium, let alone compete. So on a 100% visual platform, we zeroed in on Menna’s 3% vision to give people a deeper understanding of Menna’s true achievements. See Like Menna is the first ever Instagram experience that lets you see the world through the eyes of visually impaired skier and Paralympic gold medalist, Menna Fitzpatrick as she trains. Using data from Menna’s medical records to glean insight into how she sees, we created visually arresting content, both video and stills, that accurately reflected her 3% vision. Each post was disruptive to the typical user experience, but since it was from Menna's POV, the content still felt native. For the first time ever, people could experience what it’s like to be a visually impaired Paralympian competing for gold.
2019 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Saatchi & Saatchi / Torrance
Dentsu Inc. / Tokyo
Production Company
Archer's Mark / London
Art Director
Alice Blastorah
Chelsea Brown
Chief Creative Officer
Jason Schragger
Composer
Rob Lewis
Creative Director
Daniel Barak
Renato Braga
Mark Carolan
Digital Artist
Yasuyuki Otsuki
Director
Michelle Coomber
Director of Photography
Peter Emery
Executive Creative Director
Fabio Costa
Executive Producer
Mike Brett
Music Supervisor
Kristen Hosack
Producer
Lalita Koehler
Annie Uzdavinis
Rodrigo Vargas
Keith Bellinger
Nick Ngai
Rena Dusenbury
Oliver Jolliffe
Kirsty Lane
Sound Designer
Joakim Sundström
Account Team
Erica Baker
Bryan DeSena
Rick Schmitz
Josh Phillips
Nathalie Bianchi
Related Awards
