The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Social Media

Welcome to Sipnosis

Agency Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Client Keurig Dr Pepper: Canada Dry
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Annual ID

OS_SM19076M

About the Work

Unlock your phone and open any social media platform. Scroll for a bit. Did your stress level go up? Yeah, ours too. Our social feeds, and the internet at large, have become cluttered and chaotic. It’s driven people to seek out and create places online where they can take a breath and relax. Enter Sipnosis: a social video series from Canada Dry designed to disrupt your social feed with some much-needed relaxation. Every aspect of the series from the #oddlysatisfying inspired animations to the infinitely looping format has been carefully developed to help viewers experience a few moments of inner peace.