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2019 One Show - Social Media

adDRESS_THE_FUTURE

Agency VIRTUE / Copenhagen

Client Carlings
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Annual ID

OS_SM19080M

About the Work

Brief: Norwegian retail brand Carlings were opening their very first webshop despite having sold clothes in more than 200 stores for decades. So the challenge was to create traffic and market share for an average webshop in a giant ocean of e-commerce. Solution: From a decade too Late — To a decade ahead. This was done by creating the world’s first digital clothing collection with zero% negative impact on the environment. It consists of 3D animated clothes that people can wear on social media with the help of a virtual tailor, mobile photo meta-data and Marvelous Designer technology. Result: The idea turned Carlings into a first mover brand by giving its audience the means to maintain their fashion creativity without having to harm our planet with real production waste.