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2019 One Show - Social Media

WeCounterHate

Agency POSSIBLE / Seattle

Client Life After Hate
BACK TO RESULTS

Annual ID

OS_SM19083M

About the Work

Technology has given hate a way to spread like never before. In fact, in 2017 there were more tweets involving hate speech than Game of Thrones, the Super Bowl or the Grammys. We decided to use the same technology that empowered hate, to stop it. That was the genesis of #WeCounterHate, a people-powered, machine-learning platform created to stop the spread of hate speech on Twitter, one retweet at a time. First, it uses AI to identify tweets containing hate speech. Once identified, we mark the hate-filled tweets with a simple reply that becomes a permanent marker for all to see. Our reply lets those thinking about retweeting know that doing so will benefit a nonprofit whose mission is to rehabilitate individuals who have lived a life of hate. Potential retweeters are given a choice: Don’t retweet the hateful ideology, or retweet it and financially benefit an organization they’re opposed to.