The One Show
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Category
Innovation in Social Media
Annual ID
OS_SM19081M
About the Work
In the 2018 holiday season, Cricket Wireless launched “Four for the Holidays”, a short holiday film starring its animated brand heroes. To launch it in a true Hollywood fashion, a live social Q&A with its stars was organized. The event was hosted by Mario Lopez, Hollywood’s most famous reporter, and live-streamed through Facebook and Twitter hours after the premiere of the campaign. It was the world’s first live stream with animated characters combining live-action with real time capture technology on Facebook & Twitter. The actors were transformed on-screen, in real-time to embody their animated counterparts and answer host queries, audience questions and participate in social games. It became the most successful social initiative in the brand’s history, garnering over 11M impressions, 5M views and 40% of social share of voice in the category.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Argonaut / San Francisco
Production Company
Psyop / Los Angeles
Art Director
Brittany Rivera
Chief Creative Officer
Hunter Hindman
Creative Director
Shravan Hegde
Kamil Kowalczyk
Executive Producer
Justin Visser
Account Team
Jt Pierce
Lindsay Igoe
Linda Casson
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