The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Craft - Web UX / UI / Utility
Annual ID
OS_DC19019M
About the Work
We set out to create an exceptional web experience for both the able-bodied and persons with impairments. We worked closely with the National Center for Accessible Media, and with physically and cognitively impaired users, to build an experience that not only felt modern and responsive, but also upheld the standards set by the Web Content Accessibility Guidelines. On both mobile and desktop, users interacted with the tools to change the way content was being displayed. Users adjusted contrast, text size, turned on closed captioning, simplified text, and changed the language. Although the backend was complex, each version of the site was simple and easy to use. That level of customization meant ensuring layout and interactions remained consistent and flexible across over 900 different variations of the site. And we’re making all of our site’s code open-source, allowing our accessibility tools to be used all over the world.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Saatchi & Saatchi / Torrance
Dentsu Inc. / Tokyo
Art Director
Chris McCall
Cody Moiseve
Chief Creative Officer
Jason Schragger
Creative Director
Emily Yurko
Ly Nguyen
Creative Technologist
Jefferson Wu
Digital Artist
John Kim
Executive Creative Director
Fabio Costa
Dwayne Koh
Producer
Lalita Koehler
Ryan Kitagawa
Annie Uzdavinis
Ali Tahmasbi
Brian Mount
Abel Diaz
Cynthia Nishihira
Carl Deo
Skye Houghton
Violet Aguilar
User Experience Designer
Erik Levitch
Alex Jones
Nimma Bhusri
Account Team
Al Reid
Amy Turnbull
Rick Schmitz
Alex Romero
Patricia Ruiz
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