The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Typography / Dynamic / In Motion
Annual ID
OS_DE20_108M
About the Work
We needed to spark interest with employees in WPP’s new Hong Kong campus Foundry 852. In collaboration with designers from Hong Kong and around the world we created typographic posters that expressed our ‘Space To Create’ campus launch idea. Each poster featured traditional Chinese characters that had been playfully reinterpreted with dynamic, colourful illustrations using different techniques, that brought to life the meaning of each headline.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy / Hong Kong
Art Director
Michele Salati
Chief Creative Officer
Reed Collins
Creative Director
Michele Salati
Executive Creative Director
Matthew Nisbet
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