The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Typography / Dynamic / In Motion
Annual ID
OS_DE20_009B
About the Work
Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him (the T1 and T2). He pushes his body to the limits. And it’s made him a champion. Our task was to craft a typeface that could speak the gymnast’s language. It would need to be uniquely ownable to Courtney - helping to elevate his profile on digital platforms and far beyond gymnastics. Tulloch One and Two are the result of 3D modelling, motion and traditional type design coming together. Every character is inspired by the visual language of the rings, as well as Courtney’s performances on them. Just like Courtney’s moves, the striking typefaces give the impression of impossibility when in motion. It’s only when you see the letterforms rotate 360° that they become comprehensible.
2020 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
jones knowles ritchie / London
Animator
Louise Tattershall
Winston Duke
Chief Creative Officer
Tosh Hall
Group Creative Director
Daniel Kennington
Designer
Dominic Davidson-Merritt
Luke Tompson
Editor
Daryl Yeoman
Executive Creative Director
Sean Thomas
Typographer
Tal Leming
Creative Team
Candice Juniper
Brother Film Co
Jonathan Murphy
Sam Broude
Zoe Green
Stephen Sowden-Mabbott
Temi Edun
Amy Maw
Carolyn McKeown
Account Team
Richard Aylen
Anna Skaret-Ball
Natasha Wilson
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