The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

Making Impossible Possible

Agency Jones Knowles Ritchie / London

Client Courtney Tulloch
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Annual ID

OS_DE20_009B

About the Work

Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him (the T1 and T2). He pushes his body to the limits. And it’s made him a champion. Our task was to craft a typeface that could speak the gymnast’s language. It would need to be uniquely ownable to Courtney - helping to elevate his profile on digital platforms and far beyond gymnastics. Tulloch One and Two are the result of 3D modelling, motion and traditional type design coming together. Every character is inspired by the visual language of the rings, as well as Courtney’s performances on them. Just like Courtney’s moves, the striking typefaces give the impression of impossibility when in motion. It’s only when you see the letterforms rotate 360° that they become comprehensible.