Shenzhen is a young, stylish, international city, walks in the forefront of the fashion in China. We apply the modem medium and dissemination way to benefit brand building. It fits in with the soul of city. Shenzhen Fashion Week will reach the height of the world's four major fashion week. Model is the representative of fashion. They conveys the spirit of fashion. We design the “Model Fonts” for Shenzhen Fashion Week. It includes 26 exclusive letters, numbers and commonly used punctuation marks .The font is tall, slender, elegant and beautiful, which looks like a model and creates a style of the visual system.