The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Digital Design
Annual ID
OS_DE20_145M
About the Work
Research tells us that eCommerce customers want to “touch and try” products before buying, yet traditional online shopping does not facilitate this. As the Google Hardware brand continues to evolve, we’re reimagining how new products are brought to market. Customers want more ways to interact with new devices, so we’re replicating the physical shopping experience, online. Users can get to know products and features through immersive, scroll-based storytelling, and contextual utilities that highlight how Google Hardware and Software work better together. Rich content activates product features, while motion drives engagement with a wink to the Google brand, deepening desire and improving conversion at moments of impulse. Shopability has also been enhanced through new functionality including product comparisons, bundling, and streamlined navigation. The Results… - Conversions increased 206.7% - CRM subscribers increased 215.9% - Time on site improved 12.5% - Bounce rates improved 26.3%
2020 Awards
Total Points: 2
Merit
Credits
Design Firm
BASIC® / Bay Area
Client / Brand
Creative Director
Strahan McMullen
Executive Creative Director
Xanthe Wells
Group Creative Director
Boyoung Lee
Creative Team
Kasia Wyser-Pratte
Matt Schreiber
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