These animated shorts and visuals and were created for Google’s October 2019 hardware launch in New York City. Films were used as backdrop animations on stage as well as on social media accounts. The films because the most viewed content on @madebygoogle Instagram channel. Furthermore, The Pixel 4 and Pixel Buds posts became the 1st and 2nd most engaged posts in channel history. More than 50% of people who saw the posts were users who didn’t follow @madebygoogle. The purpose of the films and visuals was to celebrate the details, materials, and overall design language of each product while achieving a lifestyle touch and feel to the overall direction. We believe technology products should be designed to fit into our lives. This not only changes how we design products, but how we present and market them. These product-reveal videos are set in a creative direction that put our products in a lifestyle context, taking cues from furniture and fashion.