Mac Pro was redesigned from the inside out, which gave us an opportunity to invent an all-new packaging system. A custom varnish pattern, evocative of the product’s lattice design, covers the exterior surfaces of the boxes and gives them tactility, while metallic inks enhance the product iconography. Designed and engineered for function, the Mac Pro box integrates built-in handles that fasten once lifted, making it easy and secure for hand-carrying. The packaging is made entirely out of paper, protecting the product using an engineered cardboard structure—instead of foam—making the boxes 100% recyclable.