The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

The Master Stroke

Agency Famous Innovations / Mumbai

Client Doms Stationery
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Annual ID

OS_DE20_213M

About the Work

The Master Stroke is a product innovation by DOMS Stationery for artists who use their feet and not their hands. World-over, when you say “artist”, people imagine a person painting using his hands. However, Foot artists are often marginalized - to the extent that they don’t even have an appropriate paintbrush to work with. Until now. DOMS, one of India’s leading stationery brands, has created The Master Stroke. The world’s first paintbrush made for foot painters. From brush weight to modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 100 foot painters. So for all the artists who create masterpiece-worthy artworks daily using only their feet, painting doesn’t have to be an arduous task.