The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Theraflu-Tracker
Agency Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Online Advertising / Display Ads
Annual ID
OS_IN20_043M
About the Work
Cold season has become a major public health problem in Mexico. Only in 2018, there were more than 23.8 million cases of acute respiratory infections and 500 deaths due to influenza. How could we make Mexicans understand the risk of the cold season? We created the most accurate predictive model, that estimated the risk of flu all over Mexico in real time and was displayed on web banners. To make this possible, we leveraged data from the National Institute of Epidemiology, analyzing more than 8 years of infection cases. Then we layered in weather data from more than 80 cities considering over 50 variables, such as temperature, weather, humidity, etc. Finally we included the analysis of keywords trends in Google searches, and geolocated social media activity related to flu symptoms.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Wunderman Thompson / Bogotá
Wunderman Thompson / Buenos Aires
Wunderman Thompson / North America
Wunderman Thompson / México
Client / Brand
Gsk / Latam
GSK / México
Post Production Company
Barraca Post / Buenos Aires
Art Director
Moises Martinez
Jorge Munoz
Chief Creative Officer
Daniel Bonner
Dany Minaker
Sebastian Tarazaga
Daniel Payán
Chief Marketing Officer
Ines Marques
Christian Trujillo
Carolina Sandoval
Creative Director
Fernando Rossini
David Mejia
Maicol Vera
Data Scientist
Yannis Kotziagkiaouridis
Jean-Benoit Bataille
David Bartram-Shaw
Alexandre Divet
Alfredo Velandia
Digital Artist
Juan Caldo
Director
Mariano Antico
Editor
Federico Garcia Rico
Executive Creative Director
Diego Rodríguez
Producer
Maite Orlievsky
Fernando Pitta
Product Manager
Paola Mainero
Sandra Espejel
María José Sevilla
Verónica Herrara
Social Media Manager
Ubaldo Rocha
Strategist
Nicolás Díaz
Account Team
Ivan Moreno
Jennifer Zorrilla
Maria Paula Cala
Sebastián Fonseca
Related Awards
