The One Show
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Category
Targeted Video / Targeted Online Video
Annual ID
OS_DI20_063M
About the Work
How do you discourage people from downloading movies illegally? You perform a real covert operation on illegal Torrent websites, similar to the covert operation carried out by the Indian military as shown in the film, URI: The Surgical Strike. We shot a fake film using the lead actors of the actual movie – Vicky Kaushal and Yami Gautam and uploaded the fake film on several torrent websites. In the fake film, we got the real actors to break the 4th wall and hilariously condemn those who downloaded the film thinking it was a leaked copy of the movie. We even got Cat-C Influencers to spread the news that the movie had been leaked on the same day as the release of the film, for would-be torrent downloaders to catch the bait.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Dentsu Webchutney / Mumbai
Creative Director
Yash Kulshreshtha
Ananda Sen
Editor
Nitish Sarkar
Sahil Chauhan
Executive Creative Director
Aalap Desai
Pravin Sutar
Account Team
Sooraj K
Adele Dlima
Sumera Dewan
Harsh Shah
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