The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiential / Live Events
Annual ID
OS_DI20_070M
About the Work
In Switzerland, every year a siren test takes place on the first Wednesday in February. Amnesty International wanted to take advantage of this circumstance that exists throughout Switzerland in order to draw attention to the “forgotten war” in Yemen. The idea was to create an immersive experience: While the sirens were tested throughout Switzerland, sounds of war from Yemen were broadcast live on Radio 24 and at promotional stands. The broadcast ended with a special programme on the topic, including a call for donations to support Amnesty International’s work to protect the civilian population in Yemen.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Jung von Matt LIMMAT / Zurich
Chief Creative Officer
Dennis Lück
Creative Director
Lorenz Clormann
Executive Producer
Michael Kindermann
Writer
Frederik Dreier
Account Team
Sabrina Izumi
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