The One Show
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Category
Digital & Online / Social Media Post - Single
Annual ID
OS_DI20_088M
About the Work
Brontosaurus in Himalayas is a Czech NGO educating local people in Mulbekh, small village in Little Tibet. in 2020 they are about to finish a new school science lab there. And they desperately need teachers. But how to convince Czech teachers to travel 6.700 km? IDEA: Being a teacher in Little Tibet is quite different than in the Czech Republic. Not just because of the weather or high alttitude. The main difference are the kids. Eagerly waiting to learn something new. Even physics. Probably the most difficult and hated school subject on Earth. EXECUTION: An online video of little kids in Little Tibet "misbehaving" by doing physics experiments. And because they have no one to teach them properly, they usually fail. Which drives their parents crazy. So they send message to the Czech Republic asking for anybody who can master "the magic of physics" to come and stop the madness. RESULTS: 100.000 views and 2.000 shares in less than 24 hours 700.000 views and 7.500 shares in a week More than 1.200.000 people reached just on Facebook (Czech population onFacebook: 5,3 mio.) Made it to the main news and morning shows on national TVs. Former presidental candidate signed up as one of the volunteers.
2020 Awards
Total Points: 2
Merit
Credits
Agency
McCann / Prague
McCann Worldgroup / Europe
Client / Brand
Brontosaurus in Himalaya / Prague
Production Company
Bistro Films / Prague
Art Director
Martin Kraus
Digital Artist
Ondra Stibingr
Director
Marek Partys
Group Creative Director
Jan Benda
Photographer
David Hofmann
Producer
Roxana Pfeffermannova
Jiri Ptacek
Product Designer
Ales Nenicka
Sound Designer
Michal Vanek
Creative Team
Adrian Botan
Catalin Dobre
Carmen Bistrian
Alice Reindloa
Account Team
Radka Busova
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