The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Mobile

Deaf 911

Agency Saatchi & Saatchi Wellness / New York

Client St. Ann's for the Deaf
BACK TO RESULTS

Annual ID

OS_MO20_003S

About the Work

Deaf 911 is the emergency mobile app that gives the deaf a voice when they need it most. With its unique application of Text-To-Speech and Speech-To-Text technology, the deaf can communicate directly to 911. And 911 can respond back. And it does so in real-time, in just 30 seconds—roughly the same amount of time as it does for hearing people. Precious moments can mean the difference between life and death during a heart attack, robbery, domestic abuse incident or natural disaster. No technological solution currently exists that allows the deaf to call 911 in a timely and affordable manner—until now.