The One Show
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Category
Applications
Annual ID
OS_MO20_034M
About the Work
BACKGROUND: A stroke can happen to anyone at any time. According to the World Health Organisation, someone has a stroke every 2 seconds. It claims the lives of over 6 million every year. Of those who survive, two-thirds are left with brain damage or permanent disability. Working with the national stroke organisation, our mission was to reduce the number of strokes through prevention. INSIGHT / STRATEGY: The key to safety is spotting the early warning signs. The most common warning sign of a stroke is face-drooping. But since some strokes are less severe than others, it’s incredibly hard for the human eye to detect. Our strategy was to make a difference using technology that’s already built into our phones—facial recognition. IDEA: Fatal Recognition is a safety scan app that uses facial recognition technology to detect early warning signs of a potentially fatal stroke. RESULTS: For the first time, potentially fatal strokes can be detected early by simply using your phone as you normally would. It’s an idea that won’t change your life, but it might just save it.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Cheil / Hong Kong
Production Company
Monster App Ltd / Hong Kong
Art Director
Max Fung
Edmond Leung
Sam Chow
Matthew Yuen
Cherry Lo
Chief Creative Officer
Paul Chan
Creative Director
Matthew Yuen
Max Fung
Cherry Lo
Group Creative Director
Wilson Ang
Writer
Paul Chan
Wilson Ang
Molly Man
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