The One Show

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2020 One Show - Mobile

JFK Moonshot

Agency Digitas / Boston + Unit 9 / London

Client JFK Presidential Library and Museum
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Annual ID

OS_MO20_005B

About the Work

CHALLENGE Drive awareness of President Kennedy’s bold vision for the space program and the Apollo 11 mission. INSIGHT History is best remembered when it is experienced. IDEA To inspire a new generation, we reimagined the Apollo 11 Mission as if it happened today. EXECUTION JFK Moonshot was a fully-synchronized augmented reality recreation of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later. Users could take a deeper dive into President Kennedy’s vison for the mission with interactive AR games, archival NASA footage and educational multimedia experiences that allowed them to: • Explore and launch an 363-foot, full-scale AR replica of the Saturn V rocket • Track 100+ hours of the Apollo 11 mission in real time with archival NASA footage. • Play AR games that dove deeper into the mission with JFK-related trivia questions • Learn about JFK’s critical role in the moon landing through educational multimedia experiences • Record and share the mission’s most epic moments with friends and family.