The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Gaming
Annual ID
OS_MO20_042M
About the Work
It might be a late night dazed shopping spree, or a post wine impulse purchase, but impaired online shopping is a multi-billion dollar industry. To help New Zealanders be good with money at their most vulnerable, we created ‘Checkout Checkpoint.’ A series of mental and motor-skill tests that interrupted a potentially impaired path to purchase. Each game was imbedded into time-based ads that interrupted late night online shoppers, to ensure they were fit to hit buy-now. Shoppers spent over 2 mins playing our ads. 64% of them failed our tests, which potentially stopped over 6000 #shoppingfails in one week.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Colenso BBDO / Auckland
Client / Brand
Bank of New Zealand / Auckland
Media Distribution Company
MediaCom / Auckland
Chief Creative Officer
Nick Worthington
Levi Slavin
Chief Digital Officer
Matt Barnes
Group Creative Director
Maria Devereux
Kim Ragan
Designer
Jodie Heron
Director
Baxter Richardson
Reks Kok
Executive Creative Director
Steve Cochran
Producer
Todd Wright
Programmer
Fabio Cigliano
Creative Team
Haylie Craig
Account Team
Lucy Grigg
Anastasia Potter
Briar Rowe
Krissi Holtz
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