The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Mobile

Live Caption

Agency Google Creative Lab / New York + Google / New York

Client Google

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Category

Innovation in Mobile

Annual ID

OS_MO20_051M

About the Work

Every year, mobile experiences and content get more and more creative. But for the 466 million people in the world who are Deaf or Hard of Hearing, that content may be entirely inaccessible. Because, unlike televisions, smartphones do not have built-in captioning for every “channel” or app you are viewing. That’s why we created Live Caption, a new feature in Android that isolates the audio from any app and automatically generates captions. With a single tap, Live Caption’s machine learning model starts working in real time, completely on-device, so it works even if you don’t have cell data or Wi-Fi, and the captions never leave your phone. And, unlike TV captions, you can position them anywhere on the screen or double tap to expand the size of the caption box. With Live Caption, now no matter what amazing stuff the mobile category invents next, from social media, to podcasts and audio messages, now everyone will be able to experience it. Learn More (https://blog.google/products/android/live-caption/)

2020 Awards

Total Points: 2

Merit

Credits

Agency

Google Creative Lab / New York

Client / Brand

Google / New York

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